Brand building is more effectively done with publicity. To gain positive media attention, which is essential to increasing the target audience’s awareness, it is vital that positive articles be written and shared. Audiences must recognize the organization’s name to beware of its successes.
Blue Olive’s development of public relations materials includes: news releases as well as elements such as professional photography, “product” shots, boilerplates, and fact sheets. The goal is gain exposure in local newspapers, magazines, and news mediums in general such as radio and TV.
Sponsorships are a secondary support item in public relations. Though it is hard to track their ROI, sponsorships are an enormous name recognition opportunity and should be weighed on individual merits and target audiences.