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Traditional Advertising

TRADITIONAL ADVERTISING:

Print ads in magazines and newspapers can still be a powerful medium for getting a company or organization’s message across to its audience. Dynamic images and a powerful headline are critical to getting people’s attention and like Paul Arden has said, “It’s not how good you are, it’s how good you want to be.”

Newspaper can be a primary or secondary medium and it can allow for more information than a broadcast or radio spot whereas magazine ads, due to the extended shelf-life, are generally used to promote brand and seasonal offerings.

Outdoor advertising or billboards serve as directional information, to introduce a new company or its products to an area, or as a daily reminder in high traffic areas to promote “top-of-mind” awareness. Materials are more affordable then they have been in years past, so changing or rotating creative on a regular basis is important to staying noticed. Small “poster” size boards are generally as effective as the large boards and allow a greater perceived presence.

Outdoor is a strong medium, to keep an organization in the forefront of its audience. It is used frequently during kick-off phases for educating an audience to a name change, a new product or a new service offering or to maintain brand recognition and support other mediums.

Broadcast is used to reach the largest target audience, initiate immediate buzz, and instill a professional and lasting image. Broadcast, providing sound and visuals, is the most powerful and memorable of the mediums and will reach the most people in a target audience; however, with cable, direct TV, and satellite this has become a very fractured medium.

Radio can be used as a primary or secondary medium as it provides continuity to a television brand schedule. It also reaches a captive audience commuting to and from work/errands, while also reaching the work audience and those that listen via internet.

Sampling of print and outdoor creative:

  • 2009 Pyramid Award
    Educational | Northwest Shoals Community College | Poster
  • 2009 Gold Addy
    Agriculture | Southeastern Pond Management | Ad
  •  
    Healthcare | The Diabetic Shoppe | Fits Your Life
  • 2008 Gold Addy Award Winner
    2008 Gold Addy
    Retail | Miller Brewing Co. | Free Beer Ad
  • 2008 Gold Addy
    Retail | Miller Brewing Co. | Self Promo/Pitch
  • 2008 Silver Addy
    Community/Non-profit | Spring Park Market | Brochure
  • 2008 Silver Addy
    Business to Business | Small Business Network | Ad
  • 2008 Bronze Addy
    Educational | PACT | Enrollment Kit
  • 2008 Bronze Addy
    Community/Non-profit | Chamber of Commerce | Annual Report
  • 2008 Bronze Addy
    Retail | RAMM Fence and Stalls | Ad
  • 2007 Addy
    Educational | Columbia State Community College | Performance Series
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