Outdoor advertising or billboards serve as directional information, to introduce a new company or its products to an area, or as a daily reminder in high traffic areas to promote “top-of-mind” awareness. Materials are more affordable then they have been in years past, so changing or rotating creative on a regular basis is important to staying noticed. Small “poster” size boards are generally as effective as the large boards and allow a greater perceived presence.
Outdoor is a strong medium, to keep an organization in the forefront of its audience. It is used frequently during kick-off phases for educating an audience to a name change, a new product or a new service offering or to maintain brand recognition and support other mediums.